Tag: beauty industry

Renowned Brand Benefit Cosmetics to Exit the Chinese Market! Sales Associate: The Fundamental Reason is Poor Sales

Benefit Cosmetics, a subsidiary of the LVMH Group, is set to exit the Chinese market due to poor sales, ending its 16-year presence. Despite being a leading global eyebrow makeup brand, Benefit struggled with competition, particularly from domestic brands that offered cheaper alternatives and catered more effectively to the changing preferences of young consumers. The brand’s performance decline in China reflects broader challenges faced by international beauty brands in the market, highlighting the need for adaptation and innovation to succeed.

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