On January 31, 2023, BYD, China’s leading new energy vehicle company, marked its entry into the Japanese market, launching three models: ATTO 3, Dolphin, and Seal. A year later, BYD’s monthly sales in Japan have been modest, with only 252 units sold in April.
Despite these numbers, Japanese media have reacted strongly, akin to the historical “Black Ships” arrival. While BYD’s market impact in Japan is currently limited, its innovation and success in Europe have caught the attention of the Japanese media.
BYD’s initial venture into Europe was met with skepticism. However, its rapid rise, including a 500% sales increase in November and a new factory in Hungary, has made headlines. European media are closely watching BYD, debating its implications for local markets.
BYD’s technology and focus on active safety and privacy have contributed to its success. With unique patents and features, BYD has distinguished itself in the global market.
BYD’s achievements in Europe are a testament to the power of innovation and technology. The company’s expansion in Japan and Europe underscores its growing influence in the new energy vehicle sector.