Huawei has launched new products, putting pressure on Apple

After the release of the Mate 60 Pro smartphone nearly a month ago, Huawei held its autumn full-scene product launch event on the 25th.

On that day, Huawei announced the release of several new full-scene products, including the ultra-high-end positioned Mate 60 RS Extraordinary Master, MatePad Pro 13.2 inches, and Huawei Smart Glasses 2. Many foreign media analysts believe that Huawei’s latest series of smartphones will intensify competition in the smartphone market, and Apple’s latest iPhone 15 series may face significant pressure.

During the event, Huawei openly compared several new products with similar products from Apple. Huawei’s Executive Director and CEO of the Terminal BG, Yu Chengdong, revealed that the company is working “overtime” to produce the Mate 60 series products. A telecommunications industry expert analyzed to a Global Times reporter that the event demonstrated Huawei’s resurgence.

Guo Junli, the Research Director for IDC Asia-Pacific, said to a Global Times reporter that Huawei’s return to the high-end smartphone market is a significant event indicating a bottoming-out and recovery of the smartphone consumer market during a period of relatively weak smartphone consumption. In the short term, it is expected to drive a wave of enthusiasm in the domestic smartphone consumer market. At the same time, it will intensify competition in the high-end smartphone market, and the ranking of companies may change.

TechInsights, an international semiconductor industry observation organization, believes that Huawei’s smartphone chips have a 7-nanometer process, and previously, Chinese companies at this level relied on the lithography machines from ASML, a Dutch company. However, ASML has been restricted from exporting to Huawei under U.S. pressure.

Recently, the Japanese website JBPress wrote that Huawei’s breakthrough is causing shockwaves in the U.S. political and tech sectors. Huawei appears to be demonstrating its “revival” in the smartphone market, and for Apple, the biggest risk and challenge lies here.

A senior research director at IDC said, “The challenges Apple faces in the Chinese market are more difficult to solve than the geopolitical issues Huawei faces.” In recent years, Huawei has been subjected to a series of pressures from the United States, including chip supply disruptions. China recently revealed that the U.S. government had been infiltrating Huawei’s headquarters servers and conducting continuous surveillance since 2009.

“The new smartphones introduced by Huawei seem to indicate that China can bypass the obstacles set by the United States to prevent its access to cutting-edge technology,” The Wall Street Journal said on the 25th. Huawei wants to prove that it can not only survive under Washington’s pressure but also become a pioneer in self-reliant technology. Apple has spent several years and billions of dollars trying to make its own chips but has not succeeded so far. The latest iPhone still relies on components from Qualcomm.